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In a fast-paced world, design has taken on a much more important role: to create spaces that heal, reconnect and humanize. Today, it is not just about the visual or the functional, but about understanding how spaces impact our mind, our body and our emotions; today more than ever, we speak of design as a vehicle for wellness.
As Le Corbusier said, “architecture is the wise, correct and magnificent play of volumes under light”. But it is also, without a doubt, the subtle and profound play of emotions that each space awakens. Designing is not only designing structures, it is understanding the whole experience of living, and how each decision -from materials, light and colors, to the path- can directly influence our inner state.
Photo: Seissta Hotel
In a context where urban stress, hyperconnectivity and overstimulation are a daily part of our lives, designing places that invite rest, calm and introspection has become a necessity. As the Japanese architect Tadao Ando rightly stated: “I believe that architecture is about emotions, and about creating a place where people can find peace”.
This vision not only responds to a trend, but is supported by recent research and studies that show how well-designed environments can reduce cortisol levels (the stress hormone), improve sleep quality and promote a greater sense of overall well-being.
In this scenario, the hotel industry plays a key role: It is not just about offering a bed, but about providing an experience that allows the possibility to disconnect, to recharge energy, to feel truly pampered. Here, wellness ceases to be an added value and becomes the heart of the experience.
At La Feria, we are convinced that design has the power to transform not only spaces, but entire lives. That is why, in this 2025 edition, we want our allies in hospitality to share this same philosophy: To understand each space as an extension of wellness, and to make design a tool that inspires, cares and connects.
Photo: Wake Living
Our official hotels: Design with purpose
This year, we are proud to have three hotels that understand design from this integral perspective:
- Wake Hotel, with its AirBnB-style temporary rental concept, offers an urban, practical and cozy experience. Its spaces are designed for travelers seeking efficiency, but without sacrificing detail, aesthetics and functionality.
- Wake BioHotel, one of the first sustainable hotels in the country, takes the concept of wellness even further. Every corner has been created with principles of bio-architecture, energy efficiency and environmental awareness. Here, resting also means taking care of the planet.
- Seissta Hotel, a modern oasis in the heart of Medellín, combines contemporary design with an intimate and serene atmosphere. Its spaces promote disconnection, deep rest and a sensory connection with the environment. Hospitality, here, is also designed.
Photo: Wake Living
An ecosystem that thinks of you
The alliance with these hotels stems from a conviction that inspires every corner of La Feria: We believe in the power of design to transform the way we live, work, live and travel. Therefore, every detail of this experience has been carefully thought out to provide wellbeing to those who accompany us – visitors, exhibitors and partners.
Today, more than ever, to design is to create conditions for collective well-being. And that vision becomes even stronger when we walk hand in hand with brands that share this philosophy from their essence.
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