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SEPTEMBER 19. 20 & 21 PLAZA MAYOR. MDE - COL
CHAT WITH US

ABOUT US

Beyond being an event,
we are an ecosystem…

We believe in the power of design as
a transformative power tool.

SINCE 2013

We are building an ecosystem to connect the different
opportunities in the design industry – both national and
international – with the people, in a commercial and inspirational
platform where #EverythingIsDesigned.

ABOUT US

Every September, Plaza Mayor becomes the home of La Feria De Diseño Medellin powered by imm cologne, an event that brings together buyers, entrepreneurs, creators and all those passionate for design to meet Colombian and international brands first hand, do business with a business roundtable and learn from the industry’s ‘rockstars’ through lectures and workshops.

DECLARATION

Why #EverythingIsDesigned?

Everything is designed is our declaration, because everything around you has design. The spaces you occupy, the routines you do, even unintentionally you are always designing. When you wake up and look at your closet you design your outfit, when you design your office space, when you design your way to work, you are designing. At La Feria we want everyone to be inspired through unique experiences where everything is designed.

GOAL

To become the EPICENTER OF DESIGN
in LATIN AMERICA AND THE CARIBBEAN.

Beyond a trade show, we are an ecosystem where inspiration grows, ideas are exchanged and trends are set annually for professionals, entrepreneurs and design lovers.

HISTORIC FACTS

11 EDITIONS

CONNECTING THE INDUSTRY

Here’s a brief look of the impact we’ve had on the design industry in previous editions of La Feria.

RELEVANT FACTS

2013

30 brands
3.221 visitors

2014

70 brands
6.423 visitors

2015

95 brands
8.645 visitors

2016

114 brands
10.827 visitors

2017

135 brands
12.300 visitors

2018

162 brands
14.055 visitors

2019

204 brands
17.600 visitors

2021

141 brands
12.003 visitors

2022

190 brands
20.400 avisitors

2023

250 brands
23.700 visitors

2024

(forecast)
270 brands
25.000 visitors

HISTORY

BEGINNING
2013 - 2014
2015 - 2016
2017 - 2018
2019
2021
2022
2023
2024

OUR BEGINNINGS

Eddy Karmona and Juana Montoya’s dream has become a “must” for design lovers from all around the world. The project was born while Eddy (who is also a Musician) was performing at an electronic music concert in Buenos Aires, Argentina; there he visited an interior design fair and understood that this concept should come to Colombia. He spoke with his wife, Juana Montoya a Graphic communicator, and together they decided to start a platform that would be focus on the growing design, architecture and interior design industry in Colombia.

2013 – 2014

After being inspired by a trip, this dream came to life as a show focused on home and decoration, creating opportunities for entrepreneurs and small business owners. With 30 brands in the very first edition in a single pavilion and 70 brands in the second edition.

2015 – 2016

By 2015, 95 brands believed in the potential of design and creative industries.

By 2016, La Feria covered the design industry in general: Architecture, Industrial design, Graphic design, Interior design and Furniture.

2017 – 2018

Between 2017 and 2018 we understood why the good life is designed with Karim Rashid, turning La Feria into the first specialized design trade show held in Colombia, with 180 exhibiting brands.

During these editions, La Feria began to grow, knocking on doors with private companies, official institutions, universities, mayors’ offices, associations and international commissions that would contribute to consolidate the platform for the benefit of Medellín and the national industry in general. The founders decided that La Feria would not seek to become a massive event, but the best, with a good curatorship, great quality exhibitors and unforgettable experiences for all visitors. And it is undoubtedly one of the promises of value that remains.

2019

The seventh edition had experiences that led La Feria to receive an Honorable Mention at the National Architecture and Urbanism Biennial. 210 brands showcased their new designs to 18,000 visitors.

2021

It continued to demonstrate why everything is designed, with 141 brands from 8 countries. 12,000 visitors experienced La Feria through valuable content in the Trade Show, Academic Agenda and Experiences.

2022

By 2022, we received 20,400 visitors, 190 brands, 60 of them international, being the ninth edition of a global show.

Fact: On several editions, we have received industry professionals such as Paul Rowan (UMBRA-Canada), Andreas Krob (interstuhl-Germany), Jordi Ros
(Elisava-Spain), Joris van Tubergen (3D Printer-Holland), among others.

2023

2023 The 10 years celebration!
It was one of the most important editions for La Feria, not only in terms of attendance and business expectations figures, but also in terms of showcasing, as we managed to have 16,886 sqm of occupancy in the pavilions, 40% more than the previous edition, 900 national and 89 international buyers, and 60 more showcasing brands than 2022.

Other curiosities of our tenth edition are: the ‘Business Day’, a business roundtable that gathered 392 appointments with 50 buyers from 10 countries, and Conexión Sapiencia where we have on the same stage 15 ‘rockstars’ including Patricia Urquiola, Tom Dixon, Gemma Ribertti, César Giraldo, Karim Rashid, Mauricio Rocha, Daniel Bonilla, Tomás Vera, Rodrigo Torres, and others.

2024

For the eleventh edition, we want to take the design to an unforgettable experience… with 270 brands from 29 countries and 25,000 visitors.

Besides, in 2024, born the partnership with Koelnmesse, one of the most recognized companies worldwide for the organization of fairs and over 100 years of experience, who since 2021 showed interest in partnering La Feria. From this edition, we have evolved to La Feria De Diseño Medellín powered by imm cologne.

DO YOU WANT TO TAKE A QUICK LOOK
AT OUR PREVIOUS EDITIONS?

MORE ABOUT THE
DESIGN UNIVERSE

Watch more of our videos & pictures in the gallery.

Featured photos of
La Feria De Diseño 2023


We celebrate our tenth edition

9th edition recap

Why #TodoSeDiseña

We highlight the project: Casa Abierta

We focus on knowledge transfer

Beginning of an ecosystem that integrates architecture, industrial design, interior design and furniture

Why #EverythingIsDesign

We focus on knowledge transfer

JOIN LA FERIA TEAM!

For over 10 years, we have been gathering every edition of the talent of top professionals to create unique spaces, boost business, connect people and live unprecedented experiences.

APPLY!

Share your ideas, compromise and passion to continue growing with La Feria.

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    ABOUT LA FERIA ORGANIZERS

    Koelnmesse – Global Inspiration for Living, Contract and Public Spaces

    Koelnmesse is the world’s leading trade show organizer for the Living, Contract and Public Spaces sectors. Their portfolio includes fairs such as imm cologne, spoga+gafa, FSB and aquanale, internationally well-known and established trade shows held at the fairgrounds in Cologne, Germany.

    These trade shows comprehensively represent the interiors and design segment, the supply sections of the furniture and interior construction industries, the kitchen world, all areas of the modern working world, garden lifestyle, public spaces, sports and leisure facilities, along with saunas, swimming pools and wellness centers.

    To further complement the events held in Cologne, Koelnmesse is strategically expanding its portfolio in key growth markets around the world. In its growth strategy, Koelnmesse has believed in Colombia as a strategic player in the Latin American and the Caribbean market, promoting the development and visibility of design in this dynamic region for business.

    It is an ecosystem that connects and gathers the national and international design industry in a commercial and inspiring platform where #EverythingIsDesigned.

    With a decade of work to position high-end design in the country and has come to expand its goal to all of Latin America and the Caribbean. With Medellin as a starting point, La Feria De Diseño aims to turn the city into the epicenter of design in Latin America and the Caribbean. This show is organized by a group of professionals who have managed to turn the event into an internationally renowned fair, attracting talent from all over the world and creating a unique platform for the exchange of ideas and the promotion of high-end design, architecture, habitat, lifestyle and hospitality.